The First People Analytics Community in the UAE
To lead the transformation of HR in the UAE by fostering a community dedicated to the advancement of People Analytics.
We aim to connect HR professionals and Data enthusiasts, providing a platform where they can learn, share knowledge and the develop the skills needed to harness the power of data.
To be the pioneering people analytics community in the UAE, bridging the gap between HR and Data.
We envision a future where HR professionals are equipped with the tools and knowledge to leverage data for meaningful insights, driving organizational success.
Our goal is to raise awareness of the critical role data plays in transforming HR into a more strategic function.
Frustrated by the lack of a dedicated community in the UAE, we took the initiative to create a vibrant network around People Analytics.
Our goal? To fill the void and unite like-minded professionals in the region.
Karen Bouez
HR Strategy and Analytics
Manager at Caterpillar
David van Lochem
Co-Founder of
Augmented Workforce